Categories: OLD Media Moves

Reaching viewers who don’t normally watch CNBC

David Bauder of The Associated Press looks at CNBC‘s new reality shows and how the business news network is trying to attract new viewers.

Bauder writes, “Allen said he felt comfortable working with CNBC.

“‘I felt like I didn’t have to be a character, that we could show up and be ourselves and not have to be phony,’ he said.

“CNBC is sticking to Tuesday nights for its new shows for the foreseeable future, although there may be reruns on other nights. Depending on how things go over the next year or so, a second night of shows might be added, Ackerman said.

“Besides business fans, CNBC is also interested in reaching viewers who don’t usually watch the network. They’ll like it even if some of the shows feel familiar, Ackerman said, comparing them to the familiar police procedural dramas.

“‘My sense is if it’s a good story, you’re still going to find an audience for it,’ he said.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.