Reaching viewers who don’t normally watch CNBC

David Bauder of The Associated Press looks at CNBC‘s new reality shows and how the business news network is trying to attract new viewers.

Bauder writes, “Allen said he felt comfortable working with CNBC.

“‘I felt like I didn’t have to be a character, that we could show up and be ourselves and not have to be phony,’ he said.

“CNBC is sticking to Tuesday nights for its new shows for the foreseeable future, although there may be reruns on other nights. Depending on how things go over the next year or so, a second night of shows might be added, Ackerman said.

“Besides business fans, CNBC is also interested in reaching viewers who don’t usually watch the network. They’ll like it even if some of the shows feel familiar, Ackerman said, comparing them to the familiar police procedural dramas.

“‘My sense is if it’s a good story, you’re still going to find an audience for it,’ he said.”

Read more here.