Categories: OLD Media Moves

Ratings up at Fox Business Network

Mark Joyella of TVNewser.com writes about the ratings increase at Fox Business Network in recent months.

Joyella writes, “Since last June, ratings across the board have increased more than 100 percent, and the network recently added 1.5 million subscribers as FBN moves ever closer to the full distribution mark. ‘It’s very exciting right now. Ratings are strong,’ Bartiromo told TVNewser. ‘We’re building something.’

“Two months after her morning debut, Fox Business scored its first morning win in the demo over CNBC.

“Part of the success of Mornings with Maria, Bartiromo believes, has been finding the right balance of politics and business. ‘It’s really about putting your finger on and getting the pulse of what people are talking about and how they are living their lives,’ she said. ‘We’re constantly thinking about what the audience wants to know.’

Read more here. Fox Business Network’s “Lou Dobbs Tonight” was also the highest-rating program in business television for May, averaging 224,000 total viewers, according to Nielsen Media Research.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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