Categories: OLD Media Moves

Quartz’s Seward on what makes something Quartz-y

Zach Seward, senior vice president of product and executive editor at financial news site Quartz, was named a Digiday Changemaker and was interviewed by Max Willens.

Here is an excerpt:

A lot of the things Quartz has put out there feel very unified. They feel Quartz-y. What makes something Quartz-y?
There’s some immutable values we have. The design should be built for users, first and foremost; you shouldn’t have to think about what you came looking for; it should work best on people’s phones. Some time ago, the goal was to make things work well on phones. We’ve tried to push ourselves to go past that. If it requires a tradeoff, where it doesn’t work quite as well on a desktop, that’s almost worth it to us.

Digital designers like to just get something quick together, then iterate in public. Publishers, historically, have preferred to fuss over things till they’re perfect. How do you think about that tension?
I, to be clear, subscribe to most principles of the MVP [minimum viable product] in product design. But sometimes what that means is, it’s something that doesn’t always work. We don’t have interest in doing it that way. A first impression is the most important one. There are countless examples of products that we worked on that we simply chose not to release.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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