Marshall writes, “As a result, Quartz decided to shun standardized banner ads and to avoid selling its ad space through intermediaries, opting instead to sell custom ad formats and sponsored content directly to marketers and their agencies.
“Another benefit of that model is you don’t need to amass a huge audience to generate significant advertising revenues, assuming you can maintain higher ad prices, according to Mr. Lauf.
“‘We don’t necessarily need 100 million or 200 million unique users to be successful. We are laser-focused on trying to serve the global business professional…that is what attracts, I think very successfully, a loyal advertising base,’ he said.
“Quartz attracts an audience of around 20 million unique users on a monthly basis, Mr. Lauf said, but believes publications without a focused audience strategy could have problems.”
Read more here.
Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…
Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…
Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…
The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…
CNBC.com deputy technology editor Todd Haselton is leaving the news organization for a job at The Verge.…
Note from CNBC Business News senior vice president Dan Colarusso: After more than 27 years…