Categories: OLD Media Moves

Quartz reports record traffic for August

Business news site Quartz reported a record 6.8 million unique visitors in August, a growth of 129 percent year over year.

“We built Quartz for business readers excited by change and hungry for quality coverage of the new global economy,” said editor in chief Kevin Delaney in a statement. “Our growing team around the world shares their obsessions, and a commitment to delivering the best news and analysis using industry-leading design and technology.”

Revenue growth for the brand is also on the rise with advertising revenue up more than 300 percent year over year and more than 65 advertising accounts to date.

“We couldn’t be more pleased with the enthusiastic response from advertisers – and frankly, readers – who are embracing our high-impact ad model,” said publisher Jay Lauf in a statement.

Since its debut in September 2012, Quartz’s rapid growth has continued through two redesigns, the latest of which included the addition of a homepage; the launch of Glass (an expanded obsession on the future of TV); and the launch of Quartz India earlier this summer.

Quartz’s email newsletter, the Daily Brief, has close to 90,000 subscribers.

In addition, Quartz has recently expanded its editorial staff.  Managing editor Bobby Ghosh and global news editor Heather Landy are among the journalists who recently joined Quartz.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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