Quartz readying podcast, iPhone app

Zach Seward of Quartz writes for Nieman Journalism Lab about a number of projects at the financial news site.

Seward writes, “We have built a successful website with 10 million monthly readers, a beloved morning email with a 42 percent open rate, an events program that spans four continents, and a creative services group making ads people actually want to read and share. Our sales team has converted all of that into a great business — on track to double revenue for the third year in a row — by offering more than 100 companies an advertising product that tops most publishers.

“As you may know, a number of other projects are in the works. Quartz Africa will launch on June 1, along with further improvements to qz.com. Atlas, a new home for discovering and sharing charts, is due out shortly thereafter. Our first video journalists have arrived and begun some great experiments. We’re launching a podcast. We have been quietly developing an iPhone app that will launch as soon as we’re happy with it, with a new group in the newsroom writing for that and related platforms like messaging apps, email, and so on. Many other things are in various stages of gestation.

“Each of those projects could merit its own lengthy memo — and no promises that won’t happen — but it seemed most useful to talk about how they all relate and what they mean for Quartz. In short, what’s the strategy here?”

Read more here.