Categories: OLD Media Moves

Quartz reaches 5 million visitors in July

Quartz, the business news site from The Atlantic, reached a new traffic record with 5 million unique visitors in the month of July.

The site launched 10 months ago.

“The incredible traffic growth we’ve seen has outpaced our most optimistic forecasts for this year,” said Jay Lauf, senior vice president and group publisher, Atlantic Media, in a statement. “Even more exciting is the incredible target audience we’ve been able to attract. That is, in turn, attracting blue chip advertisers from across categories.”

“According to Bizo, 65 percent of Quartz’s audience are executive level decision-makers. About 40 percent of readers come from outside the U.S., with Canada, the United Kingdom, Australia, India, and Germany among the top geographies. The monthly unique visitor numbers are according to Omniture.

The most visited of Quartz’s “obsessions” for July were: the mobile web, China’s transition, energy shocks, space business, the sea, and the future of finance.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.