Quartz reaches 5 million visitors in July

Quartz, the business news site from The Atlantic, reached a new traffic record with 5 million unique visitors in the month of July.

The site launched 10 months ago.

“The incredible traffic growth we’ve seen has outpaced our most optimistic forecasts for this year,” said Jay Lauf, senior vice president and group publisher, Atlantic Media, in a statement. “Even more exciting is the incredible target audience we’ve been able to attract. That is, in turn, attracting blue chip advertisers from across categories.”

“According to Bizo, 65 percent of Quartz’s audience are executive level decision-makers. About 40 percent of readers come from outside the U.S., with Canada, the United Kingdom, Australia, India, and Germany among the top geographies. The monthly unique visitor numbers are according to Omniture.

The most visited of Quartz’s “obsessions” for July were: the mobile web, China’s transition, energy shocks, space business, the sea, and the future of finance.