Quartz publisher and president Jay Lauf sent out the following message to the staff on Thursday:
I’m pleased to announce that I am promoting Mia Mabanta to the newly created role, Director of Revenue Products.
Engage and Bulletin have been huge winners for us over the 2 years and 9 months we’ve been open for business, but with the growing suite of offerings Zach noted in his “API” presentation and the constant need to innovate and iterate in this business, we need focused attention on new product development that drives revenue.
In this role, Mia will work closely with Zach, Micah and Apostolis on the development of sellable offerings that include, but are not limited to advertising. She will also work closely with Sales and Marketing to identify requirements and develop materials to sell these new products.
Mia has a sophisticated understanding of the Quartz brand and sensibility and is a student of the digital media marketplace. In her new role, we expect she will deploy these and other skills in the service of driving our business forward. Forward in the sense of raw revenue growth, but also in the authentic, differentiated way Quartz has grown all along these past 3 years. She will be responsible for concretely shipping new product we can sell.
Until we fill other vacant positions in Marketing, Mia will also be the lead person on liaising with Editorial to develop sellable, revenue-generating packages and responsible for producing the materials to market those packages. She will also retain her audience analytics role for now.
I’m thrilled with and optimistic about this development.
