Quartz membership hits 27,000, up 71 percent

Quartz

Quartz has 27,000 members and its membership base increased by 71% year-over-year, reports Sara Guaglione of Digiday.

Guaglione writes, “Quartz is making changes to its three-year-old subscription program, with a new focus on its email newsletters after the publisher found its paying subscribers, or “members,” were driven to most of Quartz’s content via their inbox. Quartz sees the newsletters as a way to retain subscribers and further grow its following among paying customers.

“After launching in 2018, Quartz’s subscription program now centers around four weekly emails, which debuted on Aug. 2 and are exclusively available to members. According to a March 2021 survey, 75% of Quartz’s members said they were primarily accessing Quartz’s content through email, according to Quartz editor-in-chief Katherine Bell.

“‘Members were telling us: ‘there’s a lot here to read [on the website and app], we can’t take advantage of all of it, we don’t know where to look,’’ Bell said, referring to insights from member surveys Quartz conducted. About two-thirds of Quartz’s members are subscribers to its flagship newsletter, Daily Brief.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.