Quartz has 27,000 members and its membership base increased by 71% year-over-year, reports Sara Guaglione of Digiday.
Guaglione writes, “Quartz is making changes to its three-year-old subscription program, with a new focus on its email newsletters after the publisher found its paying subscribers, or “members,” were driven to most of Quartz’s content via their inbox. Quartz sees the newsletters as a way to retain subscribers and further grow its following among paying customers.
“After launching in 2018, Quartz’s subscription program now centers around four weekly emails, which debuted on Aug. 2 and are exclusively available to members. According to a March 2021 survey, 75% of Quartz’s members said they were primarily accessing Quartz’s content through email, according to Quartz editor-in-chief Katherine Bell.
“‘Members were telling us: ‘there’s a lot here to read [on the website and app], we can’t take advantage of all of it, we don’t know where to look,’’ Bell said, referring to insights from member surveys Quartz conducted. About two-thirds of Quartz’s members are subscribers to its flagship newsletter, Daily Brief.”
Read more here.
Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…
Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…
In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…
Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…
Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…
Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…