Quartz has 27,000 members and its membership base increased by 71% year-over-year, reports Sara Guaglione of Digiday.
Guaglione writes, “Quartz is making changes to its three-year-old subscription program, with a new focus on its email newsletters after the publisher found its paying subscribers, or “members,” were driven to most of Quartz’s content via their inbox. Quartz sees the newsletters as a way to retain subscribers and further grow its following among paying customers.
“After launching in 2018, Quartz’s subscription program now centers around four weekly emails, which debuted on Aug. 2 and are exclusively available to members. According to a March 2021 survey, 75% of Quartz’s members said they were primarily accessing Quartz’s content through email, according to Quartz editor-in-chief Katherine Bell.
“‘Members were telling us: ‘there’s a lot here to read [on the website and app], we can’t take advantage of all of it, we don’t know where to look,’’ Bell said, referring to insights from member surveys Quartz conducted. About two-thirds of Quartz’s members are subscribers to its flagship newsletter, Daily Brief.”
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