Quartz learns to love the homepage

Lucinda Southern of Digiday writes about how business news site Quartz is paying more attention to its homepage.

Southern writes, “But with Quartz’s 60-strong global editorial team pushing out 50 to 60 pieces a day, the 3-year-old site wants to make more of its content visible, with more links and ways for readers to move around the site, according to Jamie Labate, Quartz’s digital director across EMEA (Europe, Middle East and Africa). Traffic to Quartz’s homepage has remained steady, at 10 percent of traffic, and the idea behind the refresh is to boost return visits and loyalty with those readers, he said.

“‘We’ll maintain the style you expect with Quartz,’ he told Digiday. ‘We’re keeping it visual and simple. The content will be front and center, and the continuous scroll will still be there.’

“Quartz’s increased content has come in part thanks to its global expansion. About half of Quartz’s 15 million global monthly unique visitors come from outside of the U.S. The publisher launched in India in March 2014 and now gets about 500,000 monthly uniques from that country (comScore). Quartz Africa followed this summer and plans to grow its readership there to 1 million monthly uniques within a year.”

Read more here.