Financial news site Quartz has launched a new feature called Quartz Essentials at the end of each article that gives readers context and more information if they want to dive deeper into the topic.
Chief executive officer Zach Seward writes, “The new feature is called Quartz Essentials, naturally, and you’ll find them at the end of many articles and other parts of our website and app. Check out, for instance, this recent piece about the challenges online grocers are facing in India. Following the article are essentials that help you place that particular news within the broader context of India’s coronavirus crisis. Then you can zoom out further with the essentials on the pandemic-fueled ascendance of e-commerce. In each of these collections, you’ll find a quick, engaging précis on the topic that will keep you tapping through.
“We’ve also placed Quartz Essentials at the heart of our biggest editorial endeavors, like our obsessions (see How We Spend, for instance) and our weekly field guides for members (such as this week’s on the future of the IPO). The idea is to help get you oriented before diving deeper into our articles—after all, the most important things to know about any topic are rarely just the most recent developments. Essentials are free to read, by the way, so they’re also a great way to get to know Quartz and then consider becoming a member for the full experience.
“Quartz Essentials was made possible by the generous support of our members along with launch partners in the US and UK. You’ll begin to see essentials from several of those great brands, clearly labeled as such, in the coming weeks. The team at Quartz Creative is skilled at distilling complex stories into compelling formats for our partners, and we’ve made it easy for our partners to create essentials in a few minutes, just like our own newsroom.”
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