Glass will cover what’s next for television, internet video, and the rest of the living room — an obsession that intertwines culture and business — published in real time. It takes the format of a notebook, or outline, powered by Fargo (a software developed by Dave Winer, the entrepreneur who originally came up with RSS and podcasting).
“On a broader level, it’s an opportunity to experiment with giving an obsession more of a home and seeing how readers respond,” says Seward. “The name is an argument: that media are best understood as competition for attention on screens connected to the internet. Phones, tablets, laptops, monitors, television sets—it’s all just glass.”
Quartz has hired two additional reporters to work exclusively on Glass, along with other Quartz reporters who already write on the subject and has appointed Sam Williams as the lead developer on the project. A Quartz spokeswoman declined to disclose the names of the two new reporters.