Zach Seward of Quartz writes about the business news site’s application for iPhones.
Seward writes, “The app, exclusive to iPhone, is a whole new way to experience Quartz. We put aside existing notions about news apps and imagined what our journalism would be if it lived natively on your iPhone. It wouldn’t be a facsimile of our website. It would be something entirely different, with original writing, new features, and a fresh interface.
“Quartz for iPhone has all of that. It’s an ongoing conversation about the news, sort of like texting: We’ll send you messages, photos, GIFs, and links, and you can tap to respond when you’re interested in learning more about a topic. Each session lasts just a few minutes, so it’s perfect for the train, elevator, grocery store line, or wherever you have a spare moment to catch up on the news.
“Some of our messages will also reach you through fun and relevant notifications throughout the day. You can pick what you want: haikus about how the stock market is performing, important developments in the global economy, etc. These are notifications you will actually enjoy receiving. And we won’t buzz you unless it’s really important; most alerts will just quietly light up your phone.”
Read more here.
