Quartz is now growing its international audience

Abigail Edge of Journalism.co.uk writes about how Quartz, the business news site from The Atlantic, is aiming to increase its international readership.

Edge writes, “Another key area for Quartz in 2014 is continuing to grow its readership outside of the US.

“Forty per cent of traffic came from outside of the US in January, said Delaney, with 15 per cent of that coming from the UK.

“‘The thing which is really interesting about the UK is that around 90 per cent of our readers in the UK are classified as executives,’ said Delaney, ‘compared to more than 60 per cent of our readers globally.’

“‘What you write determines to a large extent who reads you on social media,’ he added. ‘It’s because we’re writing high-quality business content that has resonated with that readership.’

“In September 2013 Quartz recruited a second London-based journalist, Jason Karaian, to work alongside other international reporters – two in Hong Kong and one in Bangkok as well as one in Washington DC and ‘a bunch in New York.”

Read more here.