Categories: OLD Media Moves

Quartz’s iPhone app now includes augmented reality

Quartz’s iPhone app just received a big update that now includes augmented reality as a new way to cover business news.

Product manager John Keefe writes, “Take this item about the Cassini spacecraft, for example. The tiny ship crashed into Saturn last week after making several important discoveries over the past 20 years.

“As this news item appears in the app, we can take a closer look at Cassini by tapping on the chat bubble and viewing the spacecraft in augmented reality.

“With some help from the iPhone’s camera, the NASA model appears before you, providing a better sense of what Cassini looks like—even in actual size, if you want.

“AR in the Quartz app brings stories to life right in front of you, whether it’s an object from outer space, an artifact from history, or the landscape of an important part of the world. We’ll add 3D objects to our news feed when it helps tell the story, and sometimes just for the fun of it.

“Quartz with augmented reality will be available when Apple releases its new iOS 11 operating system. Download Quartz now from the App Store, and you’ll get an update when that happens.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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