Categories: OLD Media Moves

Quartz hits 10.9 million visitors in October

Quartz, the global digital business news publication, attracted a record 10.9 million unique visitors in October, a growth of 146 percent year over year and surpassing its previous record, set in August, by 59 percent.

Quartz reported 6.8 million unique visitors in August.

“We’re continuing to improve the Quartz product and invest to expand our staff of journalists globally,” said editor in chief Kevin Delaney in a statement. “The acceleration in our growth shows how that’s resonating with business readers.”

Quartz reported revenue growth as well with a quadrupling — or 300 percent growth — of advertising revenues year over year through the month of October. A specific revenue number was not released.

“In just two years, we have worked with more than eighty blue chip advertisers and underwriters, validating our model for advertising, which is to deliver content that contributes to, rather than distracts, from the Quartz experience, “ said publisher Jay Lauf in a statement.

Since its debut on Sept. 24, 2012, Quartz has had two redesigns, the latest of which included a new concept for a homepage; the launch of Quartz India last summer; and the extension of its Next Billion event series to new cities. Quartz’s popular email newsletter, the Daily Brief, has more than 95,000 subscribers.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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