Quartz hires WSJ mobile product head as platform editor

Zach Seward of Quartz sent out the following announcement on Tuesday:

Priya Ganapati starts today in New York as our first platform editor and director of platform products. Platform? you might ask. That refers to our existing and future products beyond, like the Quartz Daily Brief, Quartz on Flipboard, possible Quartz mobile apps, etc. Priya will be focused on the editorial strategy, product development, partnerships, and analytics related to those endeavors.

She is well suited for the role, having worked on both the editorial and product sides of the news industry. One strategic advantage of Quartz — and I think a big reason Priya has chosen to join us — is that we don’t make much of a distinction between editorial and product. We need to do both really well in concert with each other.

Priya comes to us from the Wall Street Journal, where she was one of the first editors in the newsroom dedicated specifically to mobile products and then became the product manager overseeing mobile. Before the Journal, she was a reporter at Wired, The Street, and other publications.

Follow her on Twitter at @pgcat.