Quartz has launched its India site

Business news site Quartz has launched a site in India on Monday.

The site is accessible at at qz.com, or at qz.com/india for readers outside the country. Quartz India is produced in collaboration with Scroll.in’s team of reporters and editors, and led by Sruthijith KK, a New Delhi-based reporter formerly from The Economic Times, Mint and other business news publications. Content includes business, markets and technology news and analysis.

Quartz’s readership in India has grown around 200 percent year-over-year, numbering 200,000 unique visitors a month.  On Quartz’s social pages, engagement from India consistently ranks in the top five regions on Twitter and is No. 2 on Facebook. Top-performing articles are focused on management and tech. Readers of India-focused content on Quartz have proven to be among the most interactive with those stories, garnering some of the most annotations per story the site has received.

“We’re deeply committed to providing sophisticated coverage of India to our readers there and around the world,” says Kevin J. Delaney, president and editor-in-chief of Quartz, in a statement. “And we’re very optimistic that through Quartz India, more Indian business people will come to value Quartz’s creative, digital, visual, data-rich approach to covering the region and the global economy.”

As part of its mission to provide quality reporting and analysis about the global economy to readers around the globe, Quartz has several journalists and contributors outside the U.S.