Quartz formally announces India launch

Quartz, Atlantic Media’s business news website, announced Thursday that it will launch Quartz India this June with region-specific content and targeted native ads.

More than 40 percent of Quartz’s readers are outside the U.S., a level that has been consistent since its launch in September 2012.

India remains a top source of Quartz’s international traffic, it is a growing region for business news, and readers in the region are trending towards news consumption via digital and mobile channels. Given the small number of digitally native publications in the region, Quartz sees a strong opportunity for growth in readership.

“We saw an opportunity to serve our readers in the region even better with both our journalists around the world and an increased focus in India,” says Kevin J. Delaney, co-founder and editor-in-chief of Quartz, in a statement. “It’s a mobile-first region at a critical moment in its economic history—and we’re excited to deepen the coverage available to readers on their smartphones and tablets especially.”

Quartz will collaborate with Scroll.in’s team of reporters and editors in India to produce region-specific content for Quartz India. It will feature business, markets, and technology news and analysis, along with access to the full content produced by Quartz’s journalists globally. Readers in India will be able to access the region-specific version of Quartz via qz.com. Quartz India content will also be available to readers outside the region through the Quartz India view.

Quartz, launched in 2012, covers global business topics. Quartz has more than 25 journalists around the world. Quartz surpassed 5 million unique visitors in January and is tracking to be up more than 400 percent over the first quarter of 2012 in terms of advertising revenue.