Quality, quantity and variety on Forbes.com

Lewis Dvorkin, the chief product officer at Forbes, writes about how the content on the business magazine’s website is creating increased traffic.

Dvorkin writes, “Last year, our 1,000 individually branded content creators used the publishing tools we built for them and their category expertise to turn out nearly 100,000 posts. They did so by putting business topics (like this post on Best Buy) and cultural events (like this one on Snooki) through the FORBES prism of free enterprise, entrepreneurial capitalism and smart investing.

“The quality, quantity and variety of our content continues to result in record audiences for Forbes.com. Thirty million unique users visited our site last month — through desktop computers, mobile devices and tablets. It was our sixth consecutive month of record traffic, and the Forbes.com audience has doubled from 15 million a year ago. Those are all statistics from Omniture, a widely used industry reporting tool. comScore puts our total traffic at a lower level, but says our year-over-year growth last month was a category-leading 40%. The huge success and widespread media coverage of our recently released 2012 Billionaires List could very well lead to a seventh straight month of sequential audience growth.

“Still, we have much more work ahead. Our rolling 12-month product road map is full of new features and functionality that align with our strategy to put FORBES’s authoritative journalism at the center of a social media experience. In the next eight weeks, we’ll be launching new home pages for desktop, mobile and tablet users that integrate key social elements. I’m just as excited about our upcoming release of a new navigational feature (see just above). We call it The FORBES Follow Bar. It will make it easier for our growing audience to follow and find all our staffers and subject experts. It will also support FORBES AdVoice, our one-of-a-kind program that enables marketers to publish content on Forbes.com and engage as full community participants.”