Categories: OLD Media Moves

Puget Sound Business Journal folds Tech Flash back into site

In October 2008, the Puget Sound Business Journal hired two tech reporters from the Seattle Post-Intelligencer and let them start a standalone tech site called TechFlash.

But in March 2011, the two journalists left the American City Business Journals newspaper and started a tech news site of their own called GeekWire. Since then the Business Journal has been keeping TechFlash going with its own staff.

Now, TechFlash is being folded into the Business Journals’ site and will no longer be standalone, writes George Erb, the editor of the paper.

Erb writes, “We decided to change TechFlash from a freestanding website to a Business Journal blog because we wanted to return tech news to the Business Journal’s bread-and-butter business coverage, instead of presenting it as an isolated subject. Technology is an integral part of the Puget Sound economy, and we want to approach and deliver our coverage in ways that reflect that reality.

“Rather than split our TechFlash and Business Journal audiences, we decided to integrate the two for a better reader experience. Readers will benefit from an integrated search that includes both tech and general-business stories.

“We kept the TechFlash name because of its strong brand identity. Readers clearly value TechFlash content. Many features on the new TechFlash blog will be familiar to readers. The blog will continue to post breaking tech news from the central Puget Sound region and beyond, written by Business Journal staffers and journalists at affiliated newspapers nationwide. The blog also will continue to include more in-depth stories and analysis, profiles, and Q&As with tech leaders. Increasingly, readers should see stories that originate with other Business Journal beats — aerospace or commercial real estate, for example — but have a tech component.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

10 hours ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

2 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

3 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

3 days ago

Deputy tech editor Haselton departs CNBC for The Verge

CNBC.com deputy technology editor Todd Haselton is leaving the news organization for a job at The Verge.…

3 days ago

“Power Lunch” co-anchor Tyler Mathisen is leaving CNBC

Note from CNBC Business News senior vice president Dan Colarusso: After more than 27 years…

3 days ago