Categories: OLD Media Moves

Puget Sound Biz Journal redesign part of becoming digital first

Rob Smith, the editor of the Puget Sound Business Journal, writes about why the redesign of the American City Business Journals paper incorporates a digital-first approach to breaking news.

Smith writes, “Last month, our website received 1.2 million page views from more than 320,000 unique visitors, an increase of 24 percent from a year ago. More than 130,000 people now read our print edition every month.

“And about those mobile devices: Nearly one-quarter of our readers now read us on their tablets and smartphones. That’s a key reason why we now emphasize digital excellence. We’ve become a digital-first publishing operation to cater to busy executives on the go.

“The rhythm of our newsroom has completely changed from a weekly mentality to an hourly and daily mindset. Our goal is to push news as it breaks.

“We’re also actively engaged in social media. We now have more than 16,000 followers on our Puget Sound Business Journal Twitter account. Reporters and editors constantly use their own Twitter accounts to push news and engage readers.

“Our new print product reflects that. It features more graphics and charts. It features a cover story designed to spur discussion about relevant business issues. It emphasizes making sense of our weekly lists. It highlights the knowledge and authority of Puget Sound Business Journal staff writers, who want to engage with you, our audience.”

Read more here. A subscription is required.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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