Protocol looks to add staff, expand globally

Kayleigh Barber of Digiday writes about tech news site Protocol’s global expansion plans.

Barber writes, “Protocol president Tammy Wincup would not disclose the publication’s financials from the end of its first year, but said that the publication’s total readership for 2020 consisted of more than 7 million unique viewers.

“And to continue that growth trajectory in 2021, Wincup said that the focus will be on expanding its staff in order to go deep into new categories and geographic locations, starting with the launch of three verticals — Protocol China, Protocol Enterprise and Protocol Fintech — in the first quarter.

“‘Protocol wants to be your deep dive into specific areas of tech, not just broadly,’ said Wincup. ‘And this vertical move to go deep is very much led by what we saw in Q4, with brands from these different types of verticals — enterprise companies, fintech and consumer tech’ coming to Protocol for brand deals.

“Currently, Protocol now has a staff of about 30 employees —more than half of whom identify as women and one-third identify as a person of color — with ambitions to reach 50 by early summer, according to Wincup.”

Read more here.