Categories: OLD Media Moves

Primack leaving Fortune for new venture

Fortune venture capital reporter Dan Primack is leaving his gig overseeing The Term Sheet, which covers the ins and outs of the venture business, to join a new content startup from the co-founders of Politico, reports Kara Swisher of Recode.

Swisher writes, “Primack said in an interview yesterday that he had an itch to be part of a new venture.

“‘I have been at Fortune six years and am now interested in getting in on the ground floor of something new,’ he said, noting that Allen’s first overture went to his spam folder. ‘It was Mike’s persistence that got me to join.’

“Primack said it was not fully determined what he would cover, but it would be at the intersection of tech and business — wait a minute, that’s my job! — and might include writing, events and more.

“And while he is likely to be covering more than venture, he said he has yet to tire of the topic. ‘I always get asked why I enjoy covering VCs, but it’s like covering sports or politics to a varying degree, and the challenge is to try to figure out how to tell the story of what happened.’

“Looking back at his work, Primack said that he’s struck by how little the investment game has changed. ‘For an industry about innovation and changing the status quo, as an industry it does not change very much,’ he said. ‘Very few people upend it.'”

Read more here. On Term Sheet, Primack wrote, “My understanding is that Fortune intends to continue Term Sheet, but my last issue will be in a couple of weeks.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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