Fast Company CEO John Koten writes in the May issue of the magazine why he decided to make Robert Safian, formerly of Fortune magazine, the editor of his glossy business magazine.
“To write the piece, Safian tapped a newcomer who packed her bags at Fortune to join him, senior writer Ellen McGirt. Her first glimpse of Facebook CEO Mark Zuckerberg was when she spied him climbing onto his bike outside the Facebook offices to head home. Earlier that week, McGirt later learned, he’d locked himself out of his house at 4 a.m. and had to call a coworker to let him in. ‘It’s a growing business, in all kinds of ways,’ McGirt says. ‘Zuckerberg is charming and endearing and so supersmart. He doesn’t say anything he doesn’t mean to.’ McGirt got him and the other Facebookers to say plenty, creating the kind of in-depth, provocative, and memorable story that Fast Company has long been known for–and that you won’t see anywhere else.”
Read more here.
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