OLD Media Moves

Prairie Business planning overhaul

January 10, 2011

Alan Van Ormer, the editor of Prairie Business magazine, which covers Minnesota and the Dakotas, writes about changes coming to the magazine.

Van Ormer writes, “Over the next few months, we will be slowly integrating different ideas that include a new logo, shorter stories, monthly discussion on different topics like economic development, leadership, and technology, as well as focusing in on a new layout and design strategy that we believe will make the magazine more appealing to our readers.

“What we will not do is change the quality of stories that you have become accustomed to over the past 10 years, which includes our cover story series, as well as Prairie People, Prairie News, Women in Business, and Viewpoint.

“We hope you will enjoy the fresh approach to the region’s premier business magazine.

“In fact, in the last two months you might have noticed a change in the cover. In December, our 40-under-40 cover had much more white space than in past issues. In this issue, you will see a change in our logo, as well as a start to our layout and design strategy.”

Read more here.

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