Prairie Business magazine undergoes overhaul

Ryan Schuster, the editor of North Dakota-based Prairie Business magaizne, writes about the changes to the publication in the latest issue. The magazine covers both Dakotas and western Minnesota.

Schuster writes, “The changes include a new Business Briefs page of short news items, graphics and elements and a By The Numbers page of economic indicators at the back of the magazine, which will continue to grow and evolve in future months.

“Regular readers of the magazine will notice that we have made some changes to the monthly Prairie People and Industry Progress features. The three-page Prairie People feature of briefs has been shortened to one page focusing on people, namely awards, new jobs and promotions earned by executive-level business leaders. The remaining news brief items that have been appearing in Prairie People and Industry Progress have been combined into a new two-page feature called Prairie News.

“By separating the people-related announcements and awards from more traditional business news like the construction of a new wind farm, we hope to make the magazine more focused, less cluttered and easier to navigate.

“Another major change is the presentation of the Q&A feature with women business leaders. The monthly series of interviews with one woman manager each from North Dakota, South Dakota and Minnesota has been replaced by a half-page Women in Business Q&A with a female business leader from our three-state coverage area. The full-page Q&A with a regional business leader that we have been experimenting with in recent months will also become a regular monthly feature, space permitting.”

Read more here.