Categories: OLD Media Moves

PR pros believe Murdoch will only mess up WSJ a little

Hamilton Nolan of PR Week that public relations professionals he interviewed for a recent article believe that News Corp. CEO Rupert Murdoch will only mess up The Wall Street Journal a little.

Nolan wrote, “Most people preferred to stay on background when it came to discussing the most influential business outlet in America, so Iâ€™ll expand on my piece a little to summarize the key points:

â€“ Murdochâ€™s a smart guy and a good businessman and he probably wonâ€™t mess up the quality journalism that makes the WSJ valuable in the first place.

â€“ Even if he does, heâ€™ll only do it a little bit. Not a big deal.

â€“ If the sale helps the new Fox Business Channel become a strong competitor to CNBC, hey, thatâ€™s a good thing for PR people. More outlets, more competition for stories, more good placements (I donâ€™t think anyone expects Fox Business Channel to be in the hardcore muckraking business).”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.