Categories: OLD Media Moves

PR CEO to write column for WSJ.com

Mark Penn, the CEO of public relations firm Burson-Marsteller, has begun to write a column on societal trends for the Wall Street Journal‘s Web site.

The first column, “The Mattress Stuffers,” appears on WSJ.com Thursday and takes a look at “people who have lost their trust in the financial world, and are preparing for the next meltdown.”

“Mark’s new column will offer a unique voice and perspective on topics we believe our readers will find timely and enjoy,” said Almar Latour, managing editor of WSJ.com, in a statement. “His regular missives will join the roll-out of new and upcoming features and columns on the site that began with the redesign in September, and we look forward to bringing our users more insight and analysis than ever before.”

Added Penn in the same statement, “I’m delighted to be part of the WSJ.com family and look forward to interacting with the readers.”

Read more here.

Recent Posts

Qwoted 100 PR Superstar: Wendy Taliaferro of The Hoffman Agency

While many (including this editor) have written paragraph after paragraph in the "About" sections of…

2 hours ago

Bloomberg, AppliedXL launch AI-powered biotech news feed

Bloomberg and AppliedXl have launched an artificial intelligence-powered real-time news feed covering biotech for terminal…

3 hours ago

Crain’s Chicago seeks an AME of news

Crain's Chicago Business is a leading source of news, analysis, and information on the business,…

15 hours ago

FT’s Agenda hires Sandler as associate editor

Emma Sandler has been hired as associate editor at Agenda, a publication under the FT…

19 hours ago

Claman of Fox Biz inducted into Cable Hall of Fame

Cablefax Daily interviewed Fox Business Network anchor Liz Claman on her induction into the Cable Hall…

20 hours ago

BBC News hires Edwards as money, work and tech reporter

BBC News has hired Charlotte Edwards as a reporter covering money, work and technology. She previously was…

22 hours ago