Media Moves

Portland Biz Journal unveils design

August 9, 2013

Posted by Chris Roush

Rob Smith, the editor of the Portland Business Journal, writes about the paper’s redesign.

Smith writes, “The paper features a splashy new design, a centerpiece package based around important news, expanded treatment of our popular weekly lists and analysis and insight from our reporters on stories they’ve been covering all week.

“We’re also emphasizing expanded graphics packages and “alternative story telling” as we seek to engage readers.

“Readers have told us they want news as it happens. What they’re looking for in a weekly print product is analysis, insight, meaning and perspective on all the news they’ve devoured on their laptops, tablets and other mobile devices throughout the week. The new print product reflects that.

“You’ll see that the paper looks quite different than the one my father began subscribing to almost 30 years ago. To be candid, it looks much different than it did just six months ago.

“Yet, despite all the changes in journalism, one thing remains constant: It’s still all about content.”

Read more here.

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