Categories: OLD Media Moves

Portland Biz Journal makes some online content available only to subscribers

Suzanne Stevens, the editor of the Portland Business Journal, writes about the paper will start making its top two online stories each day available only to subscribers.

Stevens writes, “Beginning Monday, two of our most compelling Web stories each day will be available only to subscribers. That means subscribers will have premium access to some of our best reporting first.

“What can you expect on Monday? If you are a subscriber and signed into the website, then you won’t notice a thing. If you are not signed in, you will be prompted to do so when clicking any story with a yellow lock icon.

“Why the new approach?

“If you’re a paid subscriber to the Business Journal, you already know that the content produced by our award-winning news team is worth paying for. We’re convinced that non-subscribers that frequently read our digital content for free feel the same way and will be willing to pay in order to gain full access.”

Read more here. Other American City Business Journals papers are making a similar move.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.