Categories: OLD Media Moves

Portfolio still showing strong ad sales

Keith Kelly of The New York Post writes Wednesday that the October issue of new business magazine Conde Nast Portfolio is still showing strong ad sales.

Kelly wrote that the October issue is “down by only five pages from the 122 ad pages that went into the September issue.

“Originally, David Carey, the president and publisher of CondÃ© Nast’s Business Information Group, was expecting to tally at least 121 ad pages, but at the last minute he said one advertiser couldn’t get its ad completed in time.

“‘A four-page insert was moved into December,’ Carey said.

“He said that the October issue has 20 new advertisers, including Ralph Lauren, which had skipped the previous issue but it is back in the current one. Other newcomers include Kendall Jackson wines, Seiko and Venetian Hotels.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.