Yvette Kantrow, executive editor of The Deal, writes Monday that the demise of business magazine Conde Nast Portfolio is primarily due to the fact that it never distinguished itself in a crowded market.
“Though Portfolio vowed to produce serious, yet-accessible long-form business journalism, it seemed to traffic more in luxury and CEO porn — a point driven home last fall when, as Wall Street crumbled, the mag featured overexposed American Apparel Inc. CEO Dov Charney on its cover. That issue is destined to become the symbol of all that was wrong with Portfolio.
“Interestingly, news of Portfolio’s demise came on the same day that the Financial Times reported on plans by Bloomberg to expand both its technology and news operations, even as its financial industry customers contract. When it comes to providing business news, Bloomberg is mostly the opposite of what Portfolio set out to be.”
Read more here.
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