Portfolio gearing up webcasts for site

Maria Aspan of The New York Times reports Monday that the second issue of new business magazine Conde Nast Portfolio means that the publication is also gearing up more content for its web site.

Aspan wrote, “According to Perri Dorset, a spokeswoman for Condé Nast, the daily business Webcast will be part of the refreshed Portfolio Web site, which will graduate from its test stage on Aug. 23 with new bloggers, additional content and a redesigned home page. (The Webcast will be introduced at a date to be determined.)

“‘It’s not going to be a fake news show at all; it’s going to be a serious news program with a twist,’ said Ms. Dorset, adding that the Webcast would be written by journalists and that both journalists and actors are being considered as presenters. ‘It’s not a humor show.’

“The publication might welcome a little humor right now, whether from serious journalists or just actors who play them online. On Thursday, Folio, which covers magazine publishing, reported that Portfolio’s ad pages were down to 122, from 185, for the second issue.”

Read more here.