Peter Lauria of the New York Post writes Monday about the dismal performance of the CNBC documentary about the AOL-Time Warner breakup, especially compared to some of the other documentaries on the business news channel.
“Those ratings, which rank among the lowest for a CNBC documentary, are dwarfed by the premiere night audience of 1.2 million for the network’s drug-focused documentary, ‘Marijuana Inc.,’ and the just under 500,000 viewers who checked out ‘Porn: Business of Pleasure.’
“Even search engines generated more interest: The premiere of ‘Inside the Mind of Google’ beat ‘Marriage from Hell’ more than twofold, attracting a total of 372,000 viewers.
“‘We could not overlook the 10-year anniversary of what has been described as the worst merger in the history of modern business dealmaking,’ a CNBC spokesperson said.”
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