Poets & Quants parent launches new site

The company that operates the popular Poets & Quants website covering graduate business schools has launched its fourth site with one covering undergrad B schools.

The new site, PoetsandQuantsforUndergrads.com, debuted with a new ranking of the best 100 programs for business undergraduates in the U.S.

The new ranking, along with a wealth of news and features, including interviews with deans of all the top business schools, is a core part of the site’s coverage. In the inaugural ranking, the University of Pennsylvania’s Wharton School topped the list, followed by the undergraduate business programs at Cornell, Notre Dame, the University of Virginia, and Washington University.

“Our goal is to become a must-read resource for anyone interested in attending an undergraduate business school,” said John A. Byrne, former BusinessWeek executive editor and former Fast Company editor-in-chief. “We want to do for undergraduates what we have already achieved in the MBA space, becoming the go-to site for applicants to the world’s elite MBA programs.”

PoetsandQuantsforUndergrads.com is the fourth website owned and run by C-Change Media, the company founded by Byrne four years ago after leaving BusinessWeek as its editor-in-chief of online operations.

C-Change also operates PoetsandQuantsforExecs,com, a site devoted to the coverage of Executive MBA and Executive Education programs, as well as TippingTheScales.com, a site devoted to the coverage of law schools.

To help with the launch of the new site, C-Change Media has hired two former BusinessWeek.com writers: Alison Damast, a former BusinessWeek staff writer who had covered the higher education beat for more than six years, and Jeff Schmitt, a former BusinessWeek.com contributor who wrote management and leadership stories for several years.