OLD Media Moves

Pitch your story idea to BusinessWeek

October 15, 2008

BusinessWeek has just unveiled its new online initiative for readers called “What’s Your Story Idea?”

BusinessWeekReaders now have a chance to have a direct impact on BusinessWeek.com’s coverage.

Online editor-in-chief John A. Byrne, with an assist from community editor Shirley Brady, will review submitted pitches from readers and assign at least one per week to a BusinessWeek journalist. When it goes live, the reader will get the credit.

On the site, Byrne writes, “In effect, we’re inviting you into our newsroom to assign our professional journalists the reporting and writing of important business and economic stories.

“As Editor-in-Chief of BusinessWeek.com, I’ll respond to your suggestions just as I do to my own reporters. ‘Tom, that’s a brilliant and original idea with importance significance to our readers.’ Or, ‘Frank, I’ve read that story a hundred times. What can you possibly add that’s new?'”

Back in August, the business magazine created an entire issue with the help of readers, using surveys and blogs to get recommendations and suggestions for coverage of workplace issues.

Readers can submit their story ideas here.

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