Dunn launches personal finance subscription service

Peter Dunn has been providing financial guidance for more than 15 years through his newspaper columns and radio show and through Your Money Line, a financial advice service that employers can provide to their workers as an employee benefit.

This week, Dunn has introduced a new venture, “Hey Money.” The company offers a subscription service that allows the general public to get affordable on-demand guidance from financial experts. Using the same staff of Certified Financial Planners and Accredited Financial Consultants employed at Your Money Line, “Hey Money” is targeting “consumers who don’t yet have the wherewithal to hire a fee-based financial adviser, but who want and need correct answers to money-related questions.”

Subscribers will pay an annual fee that works out to just less than $20 a month. Subscribers will get unlimited access to advisers through an app, phone calls, chats and emails to ask personal finance questions on any topic

Advisers will be available from 9 a.m. to 9 p.m. daily and will cover topics including retirement planning, college loans, credit card debt, mortgages and more.

“This is a no-strings-attached, no-upsell effort to help people get out of bad financial situations and perhaps even work toward the day when fee-based financial advisers would compete to have them as clients,” Dunn said. “It’s a game-changer.”