OLD Media Moves

Petallides on covering the market

November 10, 2009

Neo magazine’s Dimitri C. Michalakis interviewed Fox Business Network‘s Nicole Petallides on what it’s like to cover Wall Street in the latest issue.

Michalakis writes, “Before joining FOX, Petallides was an anchor for Bloomberg Television reporting from the Stock Exchange, and before Bloomberg, she was an assistant producer for CNBC, where she produced daily floor reports from the NYSE. Before CNBC, she was a segment producer for Dow Jones Television’s The Wall Street Journal Report with Consuelo Mack and international programs the Asian Business News and European Business News.

“‘I have a long resume,’ she says, ‘but I really love working at FOX, because there’s something for everybody on this channel. It’s smart enough for people who are really in tune to the jargon and the inside scoop of the market, and it also presents information in a great useful way for folks who are less business savvy: It’s fun, it’s smart, it’s not demeaning. We’re never talking at you, I’m talking to you. I’m telling you what I’m hearing. It’s an exciting place to be and I love it.’

“FOX also has a leg up on the competition because it is the only media outlet with a booth on the trading floor.

“‘FOX was so smart to have their booth on the floor,’ she says, ‘the first booth ever on the floor of the New York Stock Exchange. I’m actually sandwiched between two trading booths! The other media, NBC, Bloomberg, CNN, they’re all up on top on the balconies. FOX Business is different—I sit on the floor all day–right here, where traders are running by and yelling, ‘I’m buying EXXON! I’m selling Citigroup!’ And I’m standing here and I can quickly plug in the stock to see what’s going on. I can talk to these guys, and get it first on FOX and that’s an advantage.'”

Read more here.

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