“Retire Well” is CNBC’s top performing digital show

Capital New York spoke with Sharon Epperson, CNBC’s personal finance correspondent, about her job.

Here is an excerpt:

CAPITAL: You have a weekly digital series called “Retire Well.” Where did the idea for that program come from?

EPPERSON: The idea for “Retire Well” came from overwhelming interest that we have received from our digital audience looking for advice and strategies to help them become more financially secure. Many people are retiring later in life (or expect to) – sometimes by choice, often by necessity. So they are reimagining what retirement will look like and reinventing themselves in the process. Retirement isn’t all about sitting at home reading books or playing golf or traveling the world. It’s simply about achieving financial security — and that is a goal that everyone can reach with a little planning which is why “Retire Well” gives simple, straightforward steps they can take on how to get there.

CAPITAL: What has the response been from CNBC to the show’s success?

EPPERSON: I think we were all surprised by the immediate success of “Retire Well.” Usually a digital series takes time to build an audience, but “Retire Well” has been the top-performing original digital video series on CNBC.com each month since its debut. The series demonstrates the need to address one of the main financial goals for millions of Americans – and that’s retirement.

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