Personal finance news site Grow launches

Grow, a personal finance news site run by CNBC’s former personal finance editor, launched Wednesday.

It’s backed by Acorns, a savings and investment app, and aims at millennials as its core audience.

Subscribers will receive a newsletter on Wednesdays filled with stories that break down complex financial topics, along with videos, tools, and interviews with investors. Each story also discloses how long it takes it read.

“It’s no surprise that most millennials aren’t very confident managing their money—few of them have been given the knowledge and tools to be financially successful,” said Jennifer Barrett, vice president of editorial and founding editor of Grow and former CNBC personal finance editor. “Grow is working to close that financial literacy gap by addressing the questions many people have, but don’t know how to answer, and delivering advice in a compelling, digestible format. No finance degree required.”

Elyse Beasley Steinhaus is the site’s managing editor. Previously, she was a senior editor at DailyWorth and LearnVest, and, before that, the founding editor in the local department at Everyday Health.