The “People on the Move” section of American City Business Journals’ websites and papers has now become a new revenue stream for the company.
Houston Business Journal publisher Bob Charlet sent out the following to his paper’s subscribers:
Beginning today, in an effort to bring you a better product, People on the Move listings will now be $250.
This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing.
This new paid platform will also allow your promotions, new hires and business achievements to get more of the recognition they deserve, with additional promotion to the influential Houston business community.
In the past, companies and organizations have sent listings of new hires, promotions and employees who have won awards to business newspapers and, previously, daily newspaper business sections, to run as content. Studies have shown that these listings are widely read by business executives and managers.
Jon Wile, vice president of content for the Charlotte-based company, said that charging for such listings has been rolled out to about 10 of its 40 papers so far, with more coming in the next few months.
“It has been a nice new revenue stream for us,” said Wile.