Pearlstine named Bloomberg's chief content officer

Bloomberg L.P. announced Monday that it has named Norman Pearlstine its chief content officer, a newly created position.

In this role Pearlstine will partner with Bloomberg News founder and editor-in-chief Matthew Winkler to seek growth opportunities for its television, radio, magazine and online products and to make the most of the existing Bloomberg News operations.

In making the announcement, Bloomberg L.P. president Dan Doctoroff, to whom both Pearlstine and Winkler will report, said in a statement, “Norm’s exceptional accomplishments as the top news executive at Time Inc. and at The Wall Street Journal, coupled with his most recent work as a senior advisor for telecom and media at The Carlyle Group, give him experience that will prove invaluable to Bloomberg News.  He and Matt Winkler, working side by side, will be one of the most powerful teams in journalism.  Norm will be a tremendous asset to Bloomberg as we continue to shape new media for this century.”

The appointment reunites Pearlstine and Winkler, who first worked together in the 1980s at The Wall Street Journal. Capping their mutual regard as news leaders for 25 years, Pearlstine presented Winkler with an Emmy Award for Lifetime Achievement in Business and Financial Reporting last December.

“At that event I began talking with Norm about the growth of Bloomberg News,” Winkler said in a statement. “I realized he was uniquely qualified to help us shape the future of Bloomberg News. We quickly agreed on the partnership we are announcing today.”

Pearlstine said in a statement, “While I have long respected Matt’s remarkable achievement in building a real-time multimedia platform, driven by the story, I didn’t realize before joining Carlyle how much the world’s best investment professionals rely on Bloomberg’s accuracy, thoroughness, timeliness, and fairness.  The Bloomberg advantage is the integration of its news content, analytics and data. I am honored to become a part of this dynamic organization,” he added.