PaidContent is shutting; content moves to GigaOm

Tom Krazit writes that that the PaidContent site that covered tech and media news is closing and its content is moving to GigaOm, which bought the site last year.

Krazit writes, “paidContent has a rich legacy of cutting-edge media coverage, a place I called home for a little over a year before joining forces with Gigaom as part of our acquisition. And it has been a great fit, a blending of strong editorial cultures and values along with an East Coast presence that gives Om an excuse to watch the Yankees in person more often.

“But in a recent survey of paidContent readers, over 75 percent of them told us that they wanted to see more coverage of emerging technology. That’s a natural fit with everything Gigaom stands for, and we therefore decided that honoring the same paidContent commitment to quality under the Gigaom umbrella was the best way to explore the future of emerging media startups, business models, and technologies for our media industry readers.

“You’ll find the same content you found on paidContent under a new Gigaom channel called Media, in which Janko Roettgers will continue to define the cord-cutting movement, Laura Owen will explore the future of the printed word in a digital world, and Mathew Ingram will proselytize, antagonize, and philosophize about the intersection of journalism, social media, and whatever crosses his Twitter stream.”

Read more here.