Outgoing FT editor Barber: We reinvented the business model
Outgoing Financial Times editor Lionel Barber spoke to the Press Gazette’s Freddy Mayhew about his career.
Mayhew writes, “‘I think we reinvented the business model,’ said Barber, who leaves the FT in January having spent 34 years with the title, including 14 as editor.
“‘We went for subscription. We charged for content. We raised prices. We said we’re going to be a subscription model… and I think you’re seeing now the results: 1m paying readers, a growing global audience.
“‘We were never Britain’s business newspaper, we were much more, and I think that decision to go global, go premium, charge for content, has been vindicated…
“‘We’ve gone for quality, we’ve gone for a premium product, and people want to read us.'”
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