Orlando Business Journal unveils redesign

Cindy Barth, the editor of the Orlando Business Journal, writes Friday about the redesign of the American City Business Journals paper.

Barth writes, “The first principle of our new design is the in-depth cover story. The ‘deep dive’ on an issue of local importance reflects the irony of the hyper-information age: The more readers are inundated with content and various forms of news, the more desperate they are for context and perspective. Our goal is to provide a cover story each week that gives subscribers a surprising and original report that reveals something important on Central Florida’s business scene.

“This week’s cover story on the gambling debate is a subject near and dear to everyone. OBJ talked with business and government leaders, as well as other experts who helped dissect the issues involved. We believe the result of our reporting efforts gives you an in-depth look at gambling and the myriad ways it could change the local landscape should the voters or Legislature approve expanding it.

“Another key component to the new design are the pages organized by industry. These pages are designed to give readers a distillation of the best of our reporters’ online reporting for the week. Here, you’ll see a mix of their top stories along with original (and usually very quick) takes that reflect our reporting knowledge of Orlando’s core industries.”

Read more here.