Raleigh-based Business Leader Media announced Tuesday that it has acquired BIZLife Magazine, a business magazine based in the Greensboro area, for an undisclosed amount.
Business Leader Media publishes several magazines serving the Triangle area, including Business Leader. The company also publishes a number of national newsstand magazines that reach small-business owners and business professionals.
Founded just one month apart in 1989, both BIZLife and Business Leader are the only monthly business magazines in the Triad and Triangle regions, respectively. In conjunction with the merger, Business Leader Media will publish a business-to-business magazine in Charlotte by January 2008.Â
Combined circulation, which would include the Charlotte marketplace, would be more than 50,000 readers.
With this acquisition, the combined magazines will now reach more readers than any other business publication in North Carolina, said Dan Davies, executive publisher of Business Leader Media. Our readers will continue to enjoy community-specific content, profiles and business information while also benefiting from our coverage across the major metropolitan areas of the state, he added.
BIZLife and Business Leader will coordinate editorial schedules, events, and Web efforts to ensure that advertisers can most effectively reach their demographic in an organized and simple manner.
Disclosure: I have written more than 50 freelance articles for the major competitor, Business North Carolina, in the past four years.Â
