NYT’s tech columnist Manjoo tones down his Tweets.

Matt Buchanan of The Awl interviewed New York Times tech columnist Farhad Manjoo about his life, his new job, and a bunch of other stuff.

Here is an excerpt:

So would you say there has to be a shift in the way you tweet then, toward a more authentic version of you? (The outside world seems to have decided there has been a shift.) Like Josh [Topolsky, of The Verge] tweeting, “Farhad.” Do you expect that kind of reaction now? Or know the tweets that get them?

I sometimes know which tweets will arouse Sam. But mostly I don’t think I can predict which ones will get the “Farhad” reaction… There has been a change in how I tweet over the last year, I think. But that’s mostly because of my job changes. When I was at Slate I was freer to say anything I wanted. I wouldn’t worry about, say, tweeting something that might reveal my politics. (See my tweets from the 2008 or 2012 election.) But after I started working at the WSJ and then the NYT, I got more careful about that. In part because I was told to tone that stuff down, but also because people react more strong to Fancy Newspaper Columnist says Pro-Obama Thing compared to just some guy at a Website. But that’s been the only conscious change I’ve made to my feed in the last year or so.

Read more here.